We would have suspected it, but it’s always good to have some numbers on the subject. As reported by Financial Times business owner activity on LinkedIn is on the rise. The social network is not sharing many details, but it is true that the use of the platform is increasing, with an increasingly engaged audience.
Some say that LinkedIn’s success is tied to the development of X, and that professionals need to find a new social network to exchange on. And the numbers don’t show otherwise, with the United States seeing a 35% increase in professionals on the platform over the past five years. This year this year also saw a 23% increase in the number of posts from business leaders. Knowing that they receive an average of four times more engagement than other content from LinkedIn users.
Experience and influence
Experience, influence, trust, inspiration… Call it what you want! Logically, Internet users will be more attentive to the posts of leaders. Even if we question the interest of certain content, the analysis shows a 39% increase in the number of subscribers among CEOs who increased the frequency of posting.
Even though managers say they don’t have time for social media, they seem to find time for LinkedIn… How is that possible?
Thanks to artificial intelligence
For several months, the platform has offered a whole series of AI tools to automate and simplify the creation of compelling and engaging content. Child’s play for those bosses with no time but no ideas…
It is a step forward that now invites and encourages business leaders to participate in online discussions. While in the past LinkedIn was nothing more or less than a large online CV, we have seen an increase in session duration of 13% in the last quarter and this figure may increase further. After all, leaders are constantly exchanging and talking with colleagues, so why not do it online too?!
Bosses are gradually realizing that it is easier to build a relationship of trust with a person than with a brand. So they become half chef, half influencer. And for better or worse, this is just the beginning.
