In an era where augmented reality (AR) is becoming increasingly important, Snapchat is taking an important step by integrating generative artificial intelligence into its creation tools. These advances promise to transform user interactions with digital environments.
Snapchat innovates by integrating generative artificial intelligence into Lens Studio, allowing creators to generate custom AR scenes from simple written descriptions. This technological advancement makes it possible to render AI-generated visuals in real-time, providing a smooth and natural interaction for users.
“We’ve reached a milestone in driving real-time generative AI models on mobile devices thanks to our advances in optimizing generative AI techniques for speed and performance. » Snapchat ad
In addition to creating through descriptions, Snapchat is introducing generative AI offerings in Lens Studio. This feature allows you to develop custom 3D models from conversations, making the creation of augmented reality accessible to a wider audience and removing traditional technical barriers.
Snapchat’s advances in generative AI applied to AR open up the possibility that anyone will be able to create their own immersive VR experiences by simply describing their ideas. This technology promises to transform the way we interact with digital environments.